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What consumer wants (or benefits) are met by the following products or services?

(a) Carnation Instant Breakfast,

(b) Adidas running shoes,

(d) television home shopping programs.

Each of the four products, services, or programs in question 1 has substitutes. Respective examples are

(a) a ham and egg breakfast,

(b) regular tennis shoes,

(d) a department store.

What consumer benefits might these substitutes have in each case that some consumers might value more highly than those mentioned in question 1?

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