At a recent seminar on managing the human resource function, you overheard two people speaking about the value of personal selling, sales promotion, and relationship marketing strategies. They mentioned how valuable they had been in improving communications between the human resources department in their organizations and other departments.

For this discussion, answer the following in 200-300 words: What communication concepts or theories could be used to enhance communications through personal selling, sales promotion, or relationship marketing? Using both the course resources and outside sources, present a viable case to either support or contradict the talking point.