You are a HR Manager for retail store with four locations within one metropolitan area. Company's sales/marketing strategy has been to be low cost leader (i.e. have lower prices than competitors), and hence to pay its store employees just above minimum wage, in first quartile. Your boss has told you that he is modifyinb strategy and now he wishes to give "optimum service", and not necessarily lowest prices.
What changes must be made in company's compensation strategy as result of this new direction? You expect your boss will be surprised at how much influence new pay strategy will have on payroll budget. What could you recommend to decrease the influence?