Problem: You are a new advertising assistant in a large advertising agency and a big client wants a small ad designed that will be cost effective in a publication you think appropriate. Create an advertisement for this sports-oriented resort (your choice). You are going to advertise in Global Travel Magazine in a small ad that is black and white (1/6^th of a page and can only accommodate a total of 50 words including the headline.) What will you say and how will you say it so it grabs the readers' attention and the message "sticks"?

Checklist:

Question 1: Show and explain your original ad; why you chose it and how the message sticks and why.

Question 2: Then explain what other publications you might recommend for this ad placement as well, after market testing it and why.

Question 3: What audience will this appeal to? Will your other publications recommendations appeal to the same audience demographic?