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What are the ways devised in competition by Theodore Levitt?

Several of the ways devised in words of Theodore Levitt to outsmart the competition are as:

a. Be a customer led, but not product oriented.

b. Market orientation must permeate within the organization.

c. Managers require being proactive and visionary.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9575838

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