What are the various stages of new product developmenteach, Ask an Expert

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What are the various stages of new product development?

Each of New Product Development’s stages involves considerable study and analysis at each stage. A management decision is called for proceeding to ten next stages: product strategy development, idea generation, idea screening, concept testing, business analysis and mark share analysis, test marketing and commercialization or crash introduction

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9576430

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