problem 1: Describe in brief the role of promotion in marketing effort of a company. As well prepare a brief note on the public relations.
problem 2: What do you mean by advertising? How advertising budget is decided? What are various advertising media?
problem 3: Define the personal selling and describe its objectives.
problem 4: What do you mean by sales promotion? Describe in brief some significant tools of sales promotion.
problem 5: What do brands signify to you? What are your favorite brands and describe why?
problem 6: What do you mean by the term brand valuation? How brand valuation can be done? What are the variables accountable for the brand valuation?
problem 7: What are the advantages of brand valuation?
problem 8: Can you think of yourself as a brand? What do you do to brand yourself?