What are the unique features of e-commerce, digital markets, and digital goods?
- Name and describe four business trends and three technology trends shaping e-commerce today.
- List and describe the eight unique features of e-commerce.
- Define a digital market and digital goods and describe their distinguishing features.
What are the principal e-commerce business and revenue models?
- Name and describe the principal e-commerce business models.
- Name and describe the e-commerce revenue models.
How has e-commerce transformed marketing?
- Explain how social networking and the "wisdom of crowds" help companies improve their marketing.
- Define behavioral targeting and explain how it works at individual Web sites and on advertising networks.
- Define the social graph and explain how it is used in e-commerce marketing.
How has e-commerce affected business-to- business transactions?
- Explain how Internet technology supports business-to-business electronic commerce.
- Define and describe Net marketplaces and explain how they differ from private industrial networks (private exchanges).
What is the role of m-commerce in business, and what are the most important m-commerce applications?
- List and describe important types of m-commerce services and applications.
- Describe some of the barriers to m-commerce.
What issues must be addressed when building an e-commerce presence?
- List and describe each of the factors that go into the building of an e-commerce Web site.
- List and describe four business objectives, four system functionalities, and four information requirements of a typical e-commerce Web site.
- List and describe each of the options for building and hosting e-commerce Web sites