Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

Case-Study: Pepsi versus water

Pepsi introduced its Aquafina (bottled water) in the US market some years ago and in year 1999 put almost $10m into its campaign. Relative maturity of the soft drinks industry is partially behind such moves. People are becoming more health conscious and rising standard of living in developing countries have given a boost to mineral water demand. In the US, where soft drinks sales rose by 0.5% in 1999, bottled water sales grew by 35%. Given that bottled water fits very well with Pepsi’s existing business, they want a share of this burgeoning market too.

Despite its impressive growth rates, however, the bottled water market will not be an easy market for the new entrants. The market is dominated by such global giants as Danone (owner of Evian) and Nestle (owner of Perrier and Poland Spring). Compared to Perrier’s $1.5b sales in the US, Pepsi’s Aquafina sales were only $285m. One major advantage of Pepsi is their distribution network. They have the ability to sell, and that is what really matters.

A) What are the two major reasons for Pepsi getting in the bottled water market?

B) Where would you put Pepsi’s Aquafina on the BCG matrix for bottled water?

C) What strategy Pepsi could adopt in order to improve its market share?

Give reasons for your answers.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M95861

Have any Question? 


Related Questions in Marketing Management

I need someone to proofread and fix my assignment and then

I need someone to proofread and fix my assignment, and then create 2-4 powerpoint slides for the assignmen created. I had already created it but it needs fixing and add ons once complete create 2-4 slides to present what ...

Read at least three articles that are no more than 12

Read at least three articles that are no more than 12 months old. Apply the content from the articles to advertising regulations. The following requirements must be met: - Write between 1,000 - 1,500 words using Microsof ...

Demonstrate the impact of wireless technologyhow many

DEMONSTRATE THE IMPACT OF WIRELESS TECHNOLOGY How many devices do you own or use that transmit signals (not just computer data) wirelessly? Think of as many as you can, and make a list showing the different types of sign ...

Advertising analysis assignment by the time this assignment

Advertising Analysis Assignment By the time this assignment is due, the national political campaigns will likely be over. However, I would like you to think about the results of the Presidential election and explain, in ...

Imagine your manager has requested that everyone in the

Imagine your manager has requested that everyone in the company take the Strengths Finder test. Now, your manager has asked you to put together a training tool on how to best coach and develop employees in the decision-m ...

Marketing researchtype educational application for autism

Marketing Research Type / educational Application for autism children Research Q: is there a need to develop educational app for autism children? Research Overall Goal: Help the children with autism in their daily life b ...

First read these two articles1 when marketing is

First read these two articles: 1. When Marketing is Strategy http://hbr.org/2013/12/when-marketing-is-strategy 2. Branding in the Age of Social Media https://hbr.org/2016/03/branding-in-the-age-of-social-media Answer the ...

A mass on a spring vibrates in simple harmonic motion at a

A mass on a spring vibrates in simple harmonic motion at a frequency of 4.0 Hz and an amplitude of 4.0 cm. If a timer is started when its displacement is a maximum (hence x =4cm when t=0), what is the acceleration magnit ...

To advertise yourself conduct any three of these activities

To advertise yourself, conduct any three of these activities and submit a memo detailing your progress. Leave a personal comment. Make a connection with a person with whom you have a professional interest. Then, visit th ...

Assignment marketing strategyyour company just acquired

Assignment: Marketing Strategy Your company just acquired another company that manufactures and sells packaged ice. Traditionally the company has sold in bulk to industrial users. You want to sell to consumers. Develop a ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro

Describe what you learned about the impact of economic

Describe what you learned about the impact of economic, social, and demographic trends affecting the US labor environmen