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problem 1: What do you mean by the term advertising plan?

problem 2: Describe the different steps taken to build up an advertising campaign?

problem 3: What are the techniques employed for budgeting of an advertising campaign?

problem 4: What do you mean by the term developing advertising strategy?

problem 5: Describe the significance of the advertising evaluation.

problem 6: What do you mean by the term media planning and describe the objectives of a media plan for advertising?

problem 7: Describe the different elements. Which affect the media plan?

problem 8: describe the activities for the development of a media plan and what attributes is relevant for considering a media vehicle for the media planning.

problem 9: describe the benefits and drawbacks of different media regarding the media planning of advertising.

problem 10: Describe the brief process of the media planning. What are the limitations of a media plan? How you can assess the efficiency of a successful media plan.

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