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Management Studies

What are the steps involved in questionnaire building?

Answer

When there is a debate with regard to questionnaire building process, there is consensus among research community that designing process comprises some established rules of logic, systematic and objectivity procedures. Generic process of questionnaire building involves subsequent steps.

(a) Specification of information needed in researchable format

(b) Selection of interview method

(d) Determination of individual question content

(e) Developing question order, layout and form

(f) Pilot testing questionnaire

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9582546

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