What are the numerous measures for reliability assessment, Ask an Expert

Management Studies

What are the numerous measures for reliability assessment of a scale?

Answer

Reliability in research relates to consistency of results over a period of time. A scale is called reliable if it produces consistent results when repeated measurements are made. As name suggests, in test-retest reliability measurement, same respondents are administered identical sets of scale items at two different times (generally 2 - 4 weeks). Degree of similarity between measurements (measured through correlation between both measurements) determines the reliability. The higher the correlation between two measurements, the higher the scale reliability. In measuring alternative forms reliability, two equivalent forms of scale are constructed and then same respondents are measured at two different times.

View complete question

Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9582497

Have any Question?Write your Review or question?

Related Questions in Marketing Management

Assignment descriptionprimary task response within the

Assignment Description Primary Task Response: Within the Discussion Board area, write 300-500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future ...

Question 1 read 5 journalresearch articles that pertain to

Question: 1. Read 5 journal/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question 1 can you identify some products or services that

Question: 1. Can you identify some products or services that the government restricts or regulates the marketing of to the public? What are the restrictions and why do they exist? 2. As a marketing or public relations pr ...

Question write a 700- to 1050-word paper in which

Question: Write a 700- to 1,050-word paper in which you: 1. Identify five recent commercials that you have seen or watched that you believe are effective at advertising. 2. Identify the part of the Hierarchy of Effects M ...

Question read the disney case study located in the textbook

Question: Read the Disney case study located in the textbook on page 184. Choose a segment of Disney that could include theme parks (both domestic and global), feature films, television networks, theater productions, or ...

Assignment -prepare a marketing plan for given

Assignment - Prepare a marketing plan for given product. Product - Use Pencil Box as the product. REQUIREMENTS - Cover Sheet (USE APA TEMPLATE FOR THIS ASSIGNMENT) Marketing Objectives - Just one concise paragraph. Inclu ...

Question select a product with a marketing problem of your

Question: Select a product with a marketing problem (of your choice) and write a three- to four- page paper (excluding the title and reference pages) based on the issues below. Be sure to follow APA formatting and use a ...

Assignment -after your visits to your chosen retailer you

Assignment - After your visits to your chosen retailer you are asked to write a critical review either of that retailers strategies or you may choose to CRITICALLY examine the marketing strategy of ONE of the other retai ...

Question respond to your discussion topics after you have

Question: Respond to your Discussion topics after you have completed your reading. As one of the more popular tools in marketing research, surveys have become automated. These on-line surveys address various types of dat ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Marketing Management Expert