problem 1: What are the latest concepts in marketing?

problem 2: describe the importance of Sales Forecasting. Outline various methods of sales forecasting.

problem 3: What are the advantages of market segmentation?

problem 4: How can packaging be employed as marketing tool?

problem 5: Describe consumer exploitation with appropriate exs.

problem 6: State the role of a Marketing Manager pertaining to Targeting and Positioning.

problem 7: Is the study of consumer behavior is significant to marketers? Describe.

problem 8: Illustrate the advantages of e-marketing. prepare in detail regarding main marketing philosophies.

problem 9: What are the main factors affecting buyer behavior? Describe.

problem 10: describe the fundamental pricing policies.

problem 11: Describe the steps in designing and managing a sales force.

problem 12: What is the methodology employed to study consumer behavior and as well illustrate the steps included in it?

problem 13: In brief describe the strategies towards brand management. Illustrate your answer with illustrations.

problem 14: State the origin and growth of consumer rights in India. Describe the working of consumer redressed forums and consumer courts.

problem 15: A company engaged in the manufacture of toiletries plans to introduce new tooth-paste in the market. Plan a product policy and as well suggest a exclusive positioning strategy.