What are the goals of Customer Relationship Management (CRM)?

A. The overall goal is to find and win new clients, nurture and retain those the company already has, entice former clients back into the fold and reduce costs of marketing and client services.

b. Removing all waste to streamline activities. After streamlining the processes, use IT techniques to perform and repetitive to effectively reduce cost, cycle time and improve quality.

c. The goal is to facilitate the flow of information between all business functions inside the boundaries of the organization and manage the connections to outside stakeholders.