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1. What are the fundamental elements of Shearwater Adventures' strategy in 2006? Which of the five generic competitive strategies do you believe Shearwater is pursuing?
2. What competitive pressures must Shearwater Adventures be prepared to deal with? What do we learn about the nature and strength of the competitive pressures Shearwater faces from doing a five-forces analysis of competition (as described in Chapter 3)? Which of the five competitive forces is the strongest?
3. What are the key success factors for competing in the Extreme Adventure Sporting industry?

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