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What are the four components of an online business model?

Critics of the Rayport and Jaworski text (2004) believe that the authors' online business model has its limitations.

The model does not sufficiently describe the B2B models specifically related to suppliers.

Also, the described components do not address the cost model, and finally, the four components do not include description of value creation. Do you agree or disagree with any of these criticisms? Why or why not?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9873082

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