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problem1. What are the diverse patronage motives?

problem2. What are the various elements of customer satisfaction leading to customer loyalty?

problem3. Briefly illustrate Howard’s Consumer Decision Model (CDM).

problem4. Briefly illustrate the term “zone of tolerance”.

problem5. Briefly illustrate the importance of service encounters.

problem6. Briefly illustrate how customers respond to service failures.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M95413

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