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Management Studies

What are the disadvantages of licensing in marketing?

The disadvantages of licensing are as given below:

• Restricted form of participation certainly to length of agreement, exact product, process or trademark

• Potential returns from manufacturing and marketing may be lost

• Partner develops identify-how and so licence is short

• Licensees turn into competitors overcome through having cross technology transfer deals and

• Requires considerable fact determining, planning, interpretation and investigation.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9576964

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