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What are the corporate strategy of stakeholders

A view which is becoming increasingly popular is that corporate strategy must be supported by the organisation's key stakeholders if the strategy is to be successful. Strategy should be communicated in such a way that messages are consistent through time and are targeted accurately at proper stakeholder audiences. Every organisation should constantly guard against transmission of confusing messages, whether this be through the way in which telephone is answered, navigability of a website, impact of sales literature, or the way salespersons approach prospective clients.

 

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9582962

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