What are the Concepts of Marketing? Explanation of the SWOT Analysis in Tranquility
Illustrate the five main marketing concepts/orientation.
Identify Marketing Orientation
Identification of "marketing concept" any costs and benefits of it
Identify the costs and benefits of selecting Marketing orientation for "Tranquility"
Analyze the Micro environment for the new product.
Analyze the Macro environment for new product.
How do micro and macro environmental factors influence for marketing decision?
Identify the Market segmentation criteria.
Identify different targeting strategies.
How buyer behavior can affect for the new product?
What is marketing positioning?
What is a product?
Identify the nature of new product development.
Explain the new product development process.(NPD)
How to achieve the competitive advantage out of the developed product.
Distribution methods that can be applied for the product.
Most suitable pricing strategies that can be used for the new product.
How promotional activity is integrated to achieve marketing objectives?
Analyze and explain the extended marketing mix for the product.
Develop marketing mixes based on  two  different segmentation.
Identify the service marketing and product marketing 
Demonstrate the differences of product marketing and service marketing.
Why international marketing differ from domestic market?