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What are the components of the promotional (Integrated Marketing Communication) mix? Briefly describe each. Why should a company be concerned with publicity?
Marketing Management, Management Studies
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In this assessment students are required to submit a written assignment and deliver an oral presentation relating to Integrated Marketing Communications. Students will apply skills and knowledge to propose an IMC campaig ...
Question: Target-Market Strategy Create a new product that will serve two business (organizational) markets. Write a 750-1,000-word paper that describes your product, explains your strategy for entering the markets, and ...
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