1. What are the characteristics of each of the following pairs of cultural characteristics derived from Trompenaar's research: universalism vs particularism, neutral vs emotional, specific vs diffuse, achievement vs ascription? Compare and contrast each pair using exs.

2. Consider that both a retail chain and a manufacturing company want to expand overseas. What environmental factors would have most impact on each of these companies? What internal analysis should occur? What key success factors or distinctive competencies differentiate the two businesses?

3. Why is the control process more difficult to implement in a multinational company than in a purely domestic company? Discuss factors that influence the effectiveness of multinational company's control system.