Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

Attempt all the problems.

Section-A

problem1)a) What are the challenges to services purchase?

b) What are the significant elements of the service production process?

problem2)a) What is a service style?

b) What potential does e-CRM have for companies?

problem3)a) What are the characteristics of services that should be taken care of in designing service  processes? 

b) What are the various approaches to segmenting service customers?

problem4)a) To what extent do you think price influences your perception of service quality and, ultimately, your buying decision?

b) What are the different distribution channel options available to service marketers?

Section-B

Case Study: THE LOST BAGGAGE

Mr. Desai decided to take the couple of days off from work, in order to visit his family in Ahmedabad in Gujarat. Though he had many options to travel, he decided to buy  ROUND TRIP from Dubai to Ahmedabad, in a tourist class, and to fly by Air India as it offers a direct fly, without a break.

Flying from Dubai to Ahmedabad, flight was on time, and the plane was fully occupied.  He got the good service, a normal meal, and they landed on time.

After some days with his family it was time to go back home.

At the airport, he was looking for flight schedules on the screens; he realized that his flight was going to be delayed.  Mr. Desai was clearly disturbed, as it was not first time that this happened to him when he was flying by Air India.

His flight was scheduled to take off at 2100 hours, but it was delayed by two hours. Distressed by the wait, he was already feeling itchy.
When they landed in Dubai, he was waiting to recover his luggage but after 30 minutes, one of his bags was still missing. Seeing a service manager near the luggage area, Mr. Desai tried to describe the situation to him. The manager appeared helpless and asked Mr. Desai if he had labelled the luggage correctly.

Unable to trace his luggage, Mr. Desai was asked to fill some forms in order to make the claim for his luggage. During phone call, service attendant described the procedure to Mr. Desai, according to which airline will try to trace luggage for two weeks. If after this time they are unable to find the luggage, they will pay 100 per cent over the declaration form.

After eight days, he received the call to go down to airport warehouse to look for his bag. There, a service attendant was assigned to Mr. Desai to help him search for his lost bag. But he never found his bag.

At the end of his meeting, Mr. Desai signed some papers and he got 100 per cent in cash over the declaration form.
Three days later, he got the phone call from the airline office, informing him that they had found his bag.

problem5) Case problems:

a) What is the cause of the problem?

b) What do you propose to reinforce the luggage security process?

c) From the customer’s viewpoint, is two weeks a reasonable time to solve problem?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M93350

Have any Question? 


Related Questions in Marketing Management

This assignment requires to write a reflection on a

This assignment requires to write a reflection on a short-term marketing project.  Read all the works I have done, then write a paper (8 pages) following the instructions closely. P.S The marketing plan was different fro ...

Topic indo-chinese restauranta swot analysis - identifies

Topic: Indo-Chinese Restaurant (a) SWOT Analysis - Identifies strengths, weaknesses, opportunities, and threats to provide a solid foundation, which is the springboard to identify subsequent actions the marketing plan. ( ...

Explain the ways an organization with which you are familar

Explain the way(s) an organization with which you are familar measures quality and customer satisfaction. What can be done to improve CRM(Customer Relationship Management)? Lastly, explain how you can personally have a p ...

Read costco wholesale corporation cost is fading away by

Read "Costco Wholesale Corporation (COST) Is Fading Away" by Dana Blakenhorn Watch the video "Are recent trends in retail the signal of a big-box bust? | Reality Check" Write a 700- to 1,050-word paper using Costco as yo ...

From the first e-activity specify whether your state

From the first e-Activity, specify whether your state follows the private insurance model or the Medicaid model for its CHIP. Analyze the impact that the choice of model has on the fiscal health of your state. Provide tw ...

Assignment the following assignment relates to the

Assignment: The following assignment relates to "The Millionaire Next Door" and your consumer behavior ebook "Buying, Having, Being" by Solomon. Purpose: The intent of the assignment/project is for you to: (1) demonstrat ...

Using a web search engine find an article from a reputable

Using a Web search engine, find an article from a reputable source, published within the past six months, that reports on the risk coming from inside the organization compared to the risk coming from outside the organiza ...

Suppose mcdonalds was considering bringing a new kind of

Suppose McDonald's was considering bringing a new kind of hamburger to its stores. What kind of research would it need to do in order to have some confidence that the new product would sell well, not just in the United S ...

Marketing plan powerpointprepare a powerpoint presentation

Marketing Plan PowerPoint Prepare a PowerPoint presentation of the highlights of your Marketing Plan. 1. This should be between 12-15 slides. 2. Include pictures, graphs, and charts if appropriate. 3. Use a cover slide t ...

Creativity and advertising find two advertisements in a

Creativity and Advertising Find two advertisements in a magazine, on YouTube, or from some other source - one ad which you think is creative and one ad which you do not. Attach a copy of the ad, provide the web address, ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro

Describe what you learned about the impact of economic

Describe what you learned about the impact of economic, social, and demographic trends affecting the US labor environmen