What are the benefits of using projective techniques in, Ask an Expert

Management Studies

What are the benefits of using projective techniques in comparison to focus groups and in-depth interviews?

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Projective techniques have a major benefit over focus groups and depth interviews that they may elicit responses which subjects would be unable or unwilling to give if they knew purpose of the study. At times, in direct questioning, respondent may unintentionally or intentionally misinterpret, misunderstand or mislead the researcher. In these cases, projective techniques can increase the validity of responses by disguising purpose. This is specifically true when issues to be addressed are sensitive, personal or subject to strong social norms.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9582464

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