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Management Studies

What are the benefits of packaging in the product line?

Benefits of Packaging are as given below:

a. This protects a product in a means to the consumer.

b. This provides protection to the product after this is purchased.

c. Package shape and size should be appropriate for displaying and stocking the product into the store.

d. This helps to classify a product and it may prevent substitution of competitive products.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9576637

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