A U.S. company is introducing a new line of canned soups in Poland. How must the company use cross-cultural research? Should the company use the same marketing mix it uses in the United States? Why or why not? Which, if any, components must be designed specifically for marketing in Poland? describe your answers.
What are the advantages and disadvantages of global promotional strategies? How would you address some disadvantages or challenges?
With the problems facing companies that go global, why are so many expanding internationally? What are the advantages of expanding beyond the domestic markets?