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In order to properly measure, for ex, the customers' preferences regarding a product, it's important for a survey to ask the correct problems and in the correct manner.

1) What are the advantages and disadvantages of conducting a face-to-face interview compared with a less personal approach such as having someone fill out a problemnaire online?

2) What are the advantages and disadvantages of having structured problems compared with unstructured problems?

3) What are the advantages and disadvantages of asking open-ended responses compared with structured responses?

4) What are some alternative response strategies?

Justify your answers using exs and reasoning.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M9102345

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