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problem1. The client is the person or the organization for which you are preparing a document. List all five major items you need to consider when dealing with clients.

problem2. Establishing a budget for your client before you start will set drawbacks for your design and printing. List all four areas which can influence a budget.

problem3. When communicating with clients, you can easily misunderstand and be misunderstood. What are the four practices to ensure which you are meeting the client’s needs?

problem4. When dealing with audience, the needs and interests diverge such that dissimilar groups may have different needs or be attracted to dissimilar kinds of design. describe how would you select your design for a business audience?

problem5. Images can create a mood, set a scene, evoke an era or place. List all three kinds of images.

problem6. Illustrate the term Typeface.

problem7. What are the 5 techniques of categorizing typefaces?

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