What are four ps correspond to the customers four cs, Ask an Expert

Management Studies

What are four Ps correspond to the customers four Cs according to Robert Lauterborn?

Robert Lauterborn suggested that the seller’s four Ps correspond to the customers four Cs:

Four Ps	Four Cs
Product	Customer Solution
Price	Customer Cost
Place	Convenience
Promotion	Communication

View complete question

Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9575870

Have any Question?Write your Review or question?

Related Questions in Marketing Management

Question the length of the document should be at least 8 to

Question: The length of the document should be at least 8 to 12 pages, double space. Please remember to include the cover page. The trade attaché is leading a trade delegation to the USA and must prepare a 5-7 slide mark ...

Question utilizing the readings from the text and your

Question: Utilizing the readings from the text and your research, provide an in-depth analysis of 3 social media platforms and how businesses are utilizing them to reach new and existing customers. Specific groups to be ...

Question activity 1 watch coca-cola hello happinessthen

Question: Activity 1: Watch Coca-Cola Hello Happiness Then consider the following: 1. Is it socially responsible marketing? Environmentally responsible marketing? 2. What are the pros and cons? 3. What it the intent? Doe ...

Question research identify and discuss what the marketing

Question: Research, identify, and discuss what the marketing mix is as well as why it is important to a business. The requirements below must be met for your paper to be accepted and graded: • Attempt APA style, see exam ...

Question the final assignment is a paper that describes

Question: The final assignment is a paper that describes each of the steps necessary to conduct marketing research based on a specific marketing research problem. Choose a product or service with a marketing research iss ...

Plan market research assignment -assessment event -

Plan Market Research Assignment - Assessment Event - Simulation: Fit Life You will complete a number of tasks in developing a comprehensive Market Research Plan. These tasks will be based on your role of a Market Researc ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question 1 application of conceptstime value of money2

Question: 1. Application of concepts/time value of money? 2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low? 3. Discuss the role of demographics ...

Assignment 1 part a your marketing planfor this assignment

Assignment 1: Part A: Your Marketing Plan For this assignment, you will document your hypothetical company's background information and mission statement, your company's short- and long-term goals, an environmental analy ...

Quesiton article retailers dash to fill void left by toys r

Quesiton: Article: Retailers Dash to Fill Void Left by Toys 'R' Us Collapse (By Paul Ziobro) TOPICS: Consumer Behavior, E-Commerce, Retailing, Supply Chain Management SUMMARY: After the collapse of Toys "R" Us, billions ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Marketing Management Expert