What are affective measures of customer, Ask an Expert

Management Studies

What are affective measures of customer satisfaction?

Affective Measures of Customer Satisfaction Measurement:

A consumer’s attitude as liking or disliking towards a product can result by any product experience or information whether perceived or real. This again is meaningful to measure attitudes to a product or service which a consumer has never used, except satisfaction.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9575884

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