What American Company does the best job of Strategic Planning? 1. Explain why Kroger is recognized by Forbes as one of the most generous companies in America? Is being generous consistent with (or inconsistent with) being highly profitable? Discuss. 2. Which supermarket do you shop most often and why? 3. What are the three most important criteria that determine which supermarket you shop? Does Kroger meet your criteria? Since this case study is already dated in a way due to many new issues happening in the retail space, find how this company's future may be impacted by the purchase of Whole Foods by Amazon, more and more e-commerce moving into grocery business and the changing demands of the younger customers. When answering the questions, make sure to use the data from the case, define any technical terms that you are introducing in the answer and also find examples of similar issues that you might have faced or can pick up from additional research to substantiate how the solutions can be found in the supply chain. There are several concepts in this case that may be new to you, so go back to the end of the text book, find the page that the concept may belong to and learn more about that issue before answering the questions.