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What advice would you give to a marketer who wants to appeal to Gen Y? What are major do's and don'ts? Can you provide some examples of specific marketing attempts that work or don't work?
Marketing Management, Management Studies
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Question: Carefully explain what is happening in the following markets. Indicate the impact if any on demand, supply, price and quantity: (i) A U.S. car manufacturer has produced a lot of SUVs, but now is having difficul ...
Assignment 1: Part A: Your Marketing Plan For this assignment, you will document your hypothetical company's background information and mission statement, your company's short- and long-term goals, an environmental analy ...
Question - Market Entry Strategy Perform a market entry strategy used by Ford Motors evaluating the possible growth opportunities for the company. Use SWOT Analysis and Five Porter's Forces to perform a comprehensive res ...
Question: Select a product with a marketing problem (of your choice) and write a three- to four- page paper (excluding the title and reference pages) based on the issues below. Be sure to follow APA formatting and use a ...
Question: Types of Market Research Respond to your Discussion topics after you have completed your reading. Market research is one of the most critical steps to successful marketing. This Discussion will focus on differe ...
Question: Database Marketing This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing cente ...
Question: In today's digital economy, organizations increasingly need to consider competition on a global scale. At the same time, sales and marketing teams understanding that they need to think about their customers on ...
Question: Write a 700- to 1,050-word paper in which you: 1. Identify five recent commercials that you have seen or watched that you believe are effective at advertising. 2. Identify the part of the Hierarchy of Effects M ...
Question: Target-Market Strategy Create a new product that will serve two business (organizational) markets. Write a 750-1,000-word paper that describes your product, explains your strategy for entering the markets, and ...
Question: 1. Can you identify some products or services that the government restricts or regulates the marketing of to the public? What are the restrictions and why do they exist? 2. As a marketing or public relations pr ...
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