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“If a decade ago, we had a greater understanding of business and organizational dynamics of technology, I believe we would now have an even greater payback from our investment in it. In my experience, the new systems that work best are those which are aligned not only with business but also with the way people think and work.”

Bob Martin, CEO of Walt- Mart stores. 3


problem 1: Discuss and illustrate out the reasons why many companies aren’t capable to accomplish the performance breakthrough even though they have made big investment in technology.

problem 2: What according to you’re the steps obligatory to implement a CRM system solution?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M98258

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