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Westport sponsors an annual fundraising drive to support its police department. Westport has budgeted $5,000 for advertising. Audience reached per advertisement, the cost of each advertisement and the maximum number of advertisements per media type are shown in the following table:

TV Radio Newspaper

Audience Reached 60,000 25,000 40,000

Cost per Advertisement $400 $75 $250

Usage Limits 10 20 10

The total number of advertisements on television and radio cannot exceed 12. Develop a linear programming model for this problem.

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Operation Management, Management Studies

Category:- Operation Management
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