Wells Fargo Company

Product/Brand/Price

Again focus your attention on the companies in which you have invested your fictitious allotment. Selecting one company in your portfolio, apply the following questions:

1. From any source of information available to you, describe in brief detail one new product or service that the company you have selected has introduced within the last 6 months. A 'new" product may be one that the company already produces but that is being introduced to a new market for the first time; a product that has been previously introduced but that has been modified substantially from an earlier version (e.g. Apple's iPhone 4 and iPhone 5); or a product that has never been sold before in any form (e.g. 3D Printers).

2. What brand name has the "new" product been sold under? Explain the branding strategy employed by the company.

3. What can you tell from the information that you have found regarding the company's pricing strategy for this "new" product or service? Be as specific as you can and use terms that are described in the text.

4. State in a short paragraph what you found most difficult about this assignment and what you found easiest.