Ask Homework Help/Study Tips Expert

Welcome to Lesson 2!

In this lesson, we will take a look at the advertising and media industry, and how these industries shape notions of gender. We will learn about what we now call theconstruction of gender-the ways in which terms like sex, gender, masculinity, and femininity are all regarded, in feminist theory, not as a static category but rather as a process, an always changing one at that. One of the most interesting and revealing reflections of a culture's dominant beliefs is advertising, although you probably already know that! Have you ever thought about the role advertising plays in reinforcing gender norms?  And, have you thought about why?

Additionally, in this lesson we will also discuss a critical concept in Women's Studies, the distinction between sex and gender. As we have learned, a person's sex refers to the biological designation a person receives, according (usually but not always) to one's genitalia. And, you've learned that gender, is constructed-that is, it's something we learn, not something we are born with. Finally, we will learn more in this lesson about gender performativity.

Gender performativity refers to the notion that gender, the expression of masculinity and femininity, is not hardwired to our sex, male or female; rather that gender is a kind of "act" or performance that follows a social script. That script reflects a gender ideology, deep-seated assumptions about what "real men" or "real women" are, how they-how each us-"should" behave.

Don't think you act according to an unconscious script? What would happen if you suddenly began to express characteristics of the opposite sex? 

Throughout this course, we'll be looking at the ways in which sex and gender, race, and class-all those intersectional categories mentioned in your readings-come together to inform market forces and advertising's genius in creating consumer desire.

On the What is Feminism page from Lesson 1, you will see a Reflective Exercise asking "Are you a feminist?" In the shaded box answer the question, "Do you agree that women should ..." do or be able to do a list of things. If you skipped over that, go back to that section now. Take a scrap of paper, and as you review the list, put either a "+" or a "-" sign for each one on the paper. At the end, count up the plusses and minuses. Which bulleted items did you disagree with? If you disagreed with any, note what they are; these are questions YOU have about feminism. You should be thinking about and talking through these questions over the course of the semester.

For this posting:

Tell us about your agreement/disagreement with this bulleted list and explain how your answers relate to the Full Frontal Feminism reading. Additionally, what does this exercise tell you about your own "feminist" profile? Are you a feminist and didn't know it? In your posting, provide an explantion about why or where this comes from (e.g., family/upbringing, religion, personal experience - if you have not thought about this before, what are your thoughts now?)

Finally, which of the required readings most challenged you or helped you think about what you have in common with feminism and/or what you don't have in common with feminism? Identify the reading or readings and explain why you choose the reading. Note: Answering this question is required. If you do not answer this question, you will be deducted one-half of a point. 

300 words 

Homework Help/Study Tips, Others

  • Category:- Homework Help/Study Tips
  • Reference No.:- M91603120
  • Price:- $30

Priced at Now at $30, Verified Solution

Have any Question?


Related Questions in Homework Help/Study Tips

Review the website airmail service from the smithsonian

Review the website Airmail Service from the Smithsonian National Postal Museum that is dedicated to the history of the U.S. Air Mail Service. Go to the Airmail in America link and explore the additional tabs along the le ...

Read the article frank whittle and the race for the jet

Read the article Frank Whittle and the Race for the Jet from "Historynet" describing the historical influences of Sir Frank Whittle and his early work contributions to jet engine technologies. Prepare a presentation high ...

Overviewnow that we have had an introduction to the context

Overview Now that we have had an introduction to the context of Jesus' life and an overview of the Biblical gospels, we are now ready to take a look at the earliest gospel written about Jesus - the Gospel of Mark. In thi ...

Fitness projectstudents will design and implement a six

Fitness Project Students will design and implement a six week long fitness program for a family member, friend or co-worker. The fitness program will be based on concepts discussed in class. Students will provide justifi ...

Read grand canyon collision - the greatest commercial air

Read Grand Canyon Collision - The greatest commercial air tragedy of its day! from doney, which details the circumstances surrounding one of the most prolific aircraft accidents of all time-the June 1956 mid-air collisio ...

Qestion anti-trustprior to completing the assignment

Question: Anti-Trust Prior to completing the assignment, review Chapter 4 of your course text. You are a manager with 5 years of experience and need to write a report for senior management on how your firm can avoid the ...

Question how has the patient and affordable care act of

Question: How has the Patient and Affordable Care Act of 2010 (the "Health Care Reform Act") reshaped financial arrangements between hospitals, physicians, and other providers with Medicare making a single payment for al ...

Plate tectonicsthe learning objectives for chapter 2 and

Plate Tectonics The Learning Objectives for Chapter 2 and this web quest is to learn about and become familiar with: Plate Boundary Types Plate Boundary Interactions Plate Tectonic Map of the World Past Plate Movement an ...

Question critical case for billing amp codingcomplete the

Question: Critical Case for Billing & Coding Complete the Critical Case for Billing & Coding simulation within the LearnScape platform. You will need to create a single Microsoft Word file and save it to your computer. A ...

Review the cba provided in the resources section between

Review the CBA provided in the resources section between the Trustees of Columbia University and Local 2110 International Union of Technical, Office, and Professional Workers. Describe how this is similar to a "contract" ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As