Web Page Evaluation: Explore three commercial Web pages in a particular industry or segment. Complete the Home Page Evaluation sheet (I have attached the form) for each and provide a critical appraisal of what you find at each site. This critique should include answers to at least the following questions:
What is the purpose of the company in developing the site?
Does the site convey a positive or useful message for the company?
Who is the intended audience?
What information content is provided?
What business model is the site following?
What functions are provided?
Does the company generate revenues from the site? How?
What costs are associated with generating those revenues?
Is the site well designed from the point-of-view of clarity, ease of use, speed of access?
How well does the company use design and layout features?
Is the site aesthetically pleasing?
What are the benefits of the structure provided by the company?
What does the company do to provide a competitive advantage?
What features supporting ecommerce (security, transaction management, information collection, navigation, search engine, site map, index, help, easily available policies) does the site support?
How broad is the coverage of the content?
What currency (ies) are accepted? How are they accommodated?
Summarize what you have learned by examining the different sites. Consider the following questions:
Are the sites useful?
Are different strategies being employed?
Would you recommend any company's approach over the others?
How do you think these sites will evolve?
Can you develop a general framework that will help other companies in this industry design their Web sites?
Length: maximum 5 pages plus the evaluation sheets.
Attachment:- Web Page Evaluation Sheet.rar