We will be looking inside of Harley Davidson in order to identify its strengths and weaknesses. It is important to consider how these factors will either help the company overcome the threats (or make it more vulnerable), or put it in a position where it can take advantage of opportunities (or will have to let them pass by because they do not have the internal resources to act).

To complete the assignment, please read the information in the background material, look for more information (from previous modules and library resources), and then write a 4 to 5 pages report answering the following questions:

i) What are HD's top two or three strengths for moving forward in the competitive motorcycle manufacturing and sales environment?

ii) Describe what you consider to be two or three of the weaknesses that are likely to have the greatest impact, and what HD is doing (or should be doing) to overcome these weaknesses?

iii) Wrap up by overviewing the more salient points of your entire SWOT analysis (from your Mod 3 and 4 case assignment) and give your impressions in relation to whether you think the corporation will continue to be competitive and be able to continue to meet its mission.

NOTE: Please note that your report/assignment will not be accepted without proper citations and references. You must use the sources from the background material together with the sources you find your own.

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