We will be learning about creating customer value & satisfaction and the strategic planning and the marketing process. For this week's discussion topic, you will describe your company's products or services. Why should someone buy them over the competition? What want or need do they fulfill? Base your answers on the topics we cover in the textbook and PowerPoint notes. Conduct research on your company so you can discuss the topic as it relates to you company. You can give your opinion on what you would do if you were Marketing Director of the company. Also, please comment at least 3 times on other students posts (they do not have to be in your same group). Demonstrate that you understand the strategies in the textbook and PowerPoint notes. You should read all your fellow students posts, even if they are in a different company, because you will see how different companies utilize marketing in different ways.

"Describe your company's products or services. Why should someone buy them over the competition? What want or need do they fulfill?"

Company: Ford Motor Company