We start at the 30,000-foot level and focus on a segment, then we drop to the 5,000-foot level and target a specific subset, and then we come down to earth and personalize content to a specific customer, based on his/her actions.

Watch the YouTube video on increasing mobile engagement:

Forrester Webinar - How to Track User Behavioral Segments to Increase Mobile Engagement

Part 1. Create a slide presentation such as a PowerPoint deck that:

Summarizes the key findings from the webinar

Explains the technical constraints of a mobile-optimized website

Describes the connection between a mobile-optimized website and a mobile app

Discusses the differences between desktop and mobile users and what it means for mobile advertising and mobile searches.

Part 2. As part of your presentation, analyze how a favorite brand of yours could use augmented reality via mobile to provide value to its loyal customers.

Your presentation should meet the following requirements:

Be five to seven slides, not including title and reference pages, with well-written speaker notes and informative graphics

Be formatted according to the CSU-Global Guide to Writing and APA

Include at least three references to credible sources outside of the course and its required readings/media. Refer to these sources using citations in your Speaker Notes. The CSU-Global Library is a good place to find credible sources.