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We might want to start off by discussing the definition of cultural sensitivities here. Basically, culture can make a lot of our notions of truth and understanding quite unclear. If, for example, a particular type of morality is based within one culture, and it disagrees with our own, do we have a right to judge it?

Is this true? Can we still take a moral stance on certain issues, but still consider ourselves to be a moral relativist?

How does this apply to our global marketplace? Should we have some universal moral standard in doing global business?

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