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We know that quality is in the eye of the beholder and so is the value of that quality. A 1992 Dodge Neon may not show much quality to someone who favors BMWs, but what about a family who has been walking and biking for the last five years due to financial issues, or a sixteen year old being handed keys to their first car? What other variables play a role in how we look at quality?

Operation Management, Management Studies

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