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We know that marketers must consider not only the monetary costs of products but also the nonmonetary costs. Take, for example, the cost of your college education. While you pay tuition and other fees, there are also nonmonetary costs that students must bear.

Talk with five to 10 of your fellow university students. Ask them what nonmonetary costs they feel are important and would like reduced.

Develop a report with your recommendations for how your university might change policies or practices that would reduce nonmonetary costs.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92040371

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