We are hearing quite a bit of promotion regarding the, Ask an Expert

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We are hearing quite a bit of promotion regarding the iPhone6 that will soon be released. How do you think that these highly competitive companies go about conducting their marketing research? One thing which Google does is to give Beta product versions to their employees to play with to get feedback on what customers may prefer. How can Apple conduct marketing research without the word getting back to their competitor Samsung? What would you recommend?

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