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Module 1 - Entrepreneurship

Video Title : 50 Entrepreneurs share priceless advice (Youtube)

· From the viewpoint of Simon Sinek, what is the main question a company is faced with?

Module 2- Economics

Video Title : Basic Economic Concepts (Youtube)

· What are the Adam Smith's principles about the economy? What principles are focused on the micro-level and which one are talking about macro-level rules?

· What is the opportunity cost? Explain your answer by providing some examples.

Module 3 - Marketing

Video Title 1: How to Perform Customer Segmentation (Youtube)

Video Title 2: Small Business Boot Camp: How to identify your target market so you can sell more (Youtube)

Video Title 3: 10 Ways to Learn About Your Target Audience (Youtube)

· Imagine you are trying to run a business to produce Orchid flower. Who can be your target market?

Operation Management, Management Studies

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