Watch the following videos:

• Early Old Spice: https://youtu.be/SHbbV5x3YZc 
• New Old Spice: https://youtu.be/owGykVbfgUE 

In both of the commercials above, Old Spice is leveraging product smell to target consumers. However, as you can see by the difference in these commercials, the company has significantly re-branded itself to appeal to a new generation of consumers.

ASSIGNMENT: Now it's your turn! Think of a brand or a product that you think is 'out dated' and come up with a creative way to re-brand in order to appeal to another generation of consumers.

In the assignment share your re-branding idea with your classmates by posting the product or brand you have identified as being "out dated" and your plan to re-brand.

Any sources need to be in APA format.