Watch one hour of television on a single commercial channel, Ask an Expert

Management Studies

Watch one hour of television on a single commercial channel during prime time and also tape the broadcast.

Immediately after watching the broadcast, list all the commercials you can recall seeing. For each commercial, identify:

(a) the message-framing approach used, and

(b) whether the message was one-sided or two-sided.

Compare your list with the actual taped broadcast. Explain any discrepancies between your recollections and the actual broadcast on the basis of concepts discussed.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92175235

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