Walmarts global advertising is a form of marketing, Ask an Expert

Management Studies

Walmart's global advertising is a form of marketing communications. Advertising repre-sents which of the following "four P's" in the marketing mix?

A) People

B) Price

C) Product

D) Promotion

E) Place

Walmart is such a large-volume retailer that it is in a position to dictate terms to any ven-dor wanting to have its products available at Walmart stores. This is an example of ________.

A) rivalry among competitors

B) threat of new entrants

C) bargaining power of buyers

D) bargaining power of suppliers

E) threat of substitute products

A company with a polycentric orientation, selling a low-tech product in a less-developed country will probably choose to use which of the following type of sales personnel?

A) A former customer in the home country

B) A hybrid sales force

C) Third-country national

D) An expatriate

E) A host-country national

A company with a polycentric orientation, selling a low-tech product in a less-developed country will probably choose to use which of the following type of sales personnel?

A) A former customer in the home country

B) A hybrid sales force

C) Third-country national

D) An expatriate

E) A host-country national

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93136014

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