Visual Communication in the Media

1. Why is it important for an organization to reach a target audience by using a visual logo rather than textual wording? Choose the best answer.

a. It can create an emotional bond with all viewers.
b. It can allow the target audience to have improved recall of the product.
c. It can communicate the complete values of the organization in one image.
d. All of the above.

2. How can using icon images help an organization to expand their target audience? Choose the best answer.

a. Icons transcend language barriers to be recognized globally.
b. Icons are the easiest visual images used in communication.
c. Icons do not allow for diversity of interpretation, and this is effective.
d. All of the above.

3.

This company has kept a strong logo for many years. What might be the best reason to keep the company logo basically the same over a long period of time? Choose the best answer.

a. It allows for long-term relationships with clients and consumers.
b. It allows the company to save money on logo revisions over time.
c. It does not benefit the company and encourages a loss of clients.
d. The logo has no effect on the long-term company goals.

4. Why is it important for an organization to choose the visual symbols they use to represent themselves with care? Choose the best answer.

a. Symbols are culturally understood to represent different things to each person.
b. Symbols are recognized globally to all viewers and interpreted in similar ways.
c. Symbols will lead the viewers to follow without questions.
d. Symbols are not effective in communicating core organizational values.

5.

How can an organization like this one benefit in creating longevity for their company by using a visual logo to represent their company? Choose the best answer.

a. Logos become a type of "loyalty" badge that only members have.
b. Logos are considered shorthand communication and easily understood.
c. Logos will communicate the need of the viewer and the values of the company.
d. Logos are visually aesthetic and encourage viewers to purchase.

6. How might an icon help with efficient and clear organizational communication? Choose the best answer.

a. Icons allow speedy visual recognition.
b. Icons encourage the viewer to take action.
c. Icons are really persuasive to viewers.
d. Icons have a long term effect.

7. What elements may affect a viewer when viewing specific symbols? Choose the best answer.

a. The culturally taught meaning of the symbol.
b. The emotions connected to experiences with that symbol.
c. The values that are accompany the interpretation of the symbol.
d. All of the above.

8. What is a common benefit of using image icons in workplace communication? Choose the best answer.

a. It allows for speedy and safe communication.
b. It communicates the need of the viewers.
c. It entices viewers to look at the image for longer periods of time.
d. It encourages action in the workplace.

9.

How does this Apple logo successfully use simple lines and coloring to gain the visual attention of a specific target audience? Choose the best answer.

a. Those who use technology relate the simple logo design with product function.
b. Those who use technology like futuristic visual elements.
c. Those who use technology prefer rounded edges and 3D effects.
d. Those who use technology are not impressed by logos and will not be affected.

10. Why is it helpful to use symbolic communication with a specific target audience? Choose the best answer.

a. They will emotionally bond to readily recognized icons.
b. They will recognize the underlying message in all icons.
c. They will not always interpret the diversity of symbols in the same manner.
d. All of the above.

11. How might an Australian organization use this symbol to best reach an Australian target audience? Choose the best answer.

a. Using the Australian flag will likely stir positive, unifying emotions.
b. Using the Australian flag will certainly offend the target audience.
c. Using the Australian flag will not cause the target audience to emotionally respond.
d. Using the Australian flag will cause viewers to remember patriotic pride.