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View the Seth Godin video about innovation, Seth Godin: How to get your ideas to spread. Think of an innovative company and explain how its ability to adapt has enabled the organization to remain competitive in its industry. Review several of your peers' posts. Discuss with at least two of your peers how these changes impacted employees or other organizational stakeholders.

Your initial post should be at least 200 words in length. Support your claims with examples from required material(s) and/or other scholarly resources, and properly cite any references.

Marketing Management, Management Studies

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